Competency Based Management
Competency Based Management (CBM) is a methodology that standardizes and integrates all HR activities based on competencies that support organizational goals.
In ever-greening organizations, HR professionals frequently face challenges in understanding the performance capability within their organization, formulating a plan to match capability to mission, engaging and retaining the right people, and sustaining performance over time.
Competency based management plays a key role in:
- Understanding and defining the talent needed and available
- Addressing skills deficiencies
- Matching talent available to performance needs
- Matching the right people with the right skills to the right jobs
Each is essential to aligning organizational capability to organizational mission.
"I am always on the lookout for talent - it's not easy to find energetic and enthusiastic people with the right attitude. We look for people who can grow into their work, and respond with excitement when we give them greater responsibility. Jobs, after all, can be learned." - Sir Richard Branson, Entrepreneur
"Hire for attitude. Train for skill." - Herb Kelleher, Founder of Southwest Airlines
How will your Organization Benefit from Competency Based Management?
Competencies enable an organization to integrate strategic HR and business plans into one seamless overarching strategy to develop people, reduce resource allocation, enhance services, and create efficiencies. This is done through increased employee engagement, defined expectations and definitions of success customized to your business and internal processes, to maximize the use of resources.
| HR/Organizational Goal |
How Competency Frameworks Contribute |
| Productivity Gains |
Organizations improve efficiency as employees know not only what they are expected to do, but how they are expected to perform tasks Desired organizational behaviors are documented, making it possible to communicate these standards Required skills, traits, and attributes for all positions are defined, making it possible to measure and correct for skill deficiencies |
| Growing, Retaining, Attracting the Right Talent | Understanding and defining the talent needed and available to accomplish the organizational mission
Define organizational culture to maximize the ability to hire for fit and attitude Objectively identify the individuals the organization must retain to maintain an optimal talent pool Create living HR plans that move with business needs Competencies based management enables the organization to define a skills road map, which empowers individuals to manage and achieve their own development |
| Performance Improvement | Identify gaps between requirements and capabilities
Define expectations to employees, in a way that is measurable, objective, and defensible Setting behavioral targets to encourage employees to go above and beyond expectations |
"People are the only thing that matters. . . When that part is right, everything else works." - David Ogilvy, Ogilvy& Mather
